A specialized seminar titled "New Approaches and Tools in Public Relations" was held in Tabriz, featuring a keynote speech by Dr. Hossein Emami. This event, aimed at enhancing the knowledge and skills of public relations managers and experts and aligning them with digital transformations, took place on Tuesday, September 24, at the University of Tabriz. It was organized by the East Azerbaijan Public Relations Association, in cooperation with Tabriz University, the province’s Agricultural Jihad organization, and the Industry, Mining, and Trade Organization. The free seminar provided an opportunity for attendees to familiarize themselves with the latest innovations in public relations.