On the occasion of Research Week, the East Azerbaijan Public Relations Association (as the representative of the Iranian Public Relations Association in the province), in collaboration with Sahand University of Technology, held a specialized webinar titled "Content Analysis: A Key Tool for Research and Strategy." The event featured talks by Bita Shah Mansouri and Ebrahim Molaei and was met with widespread participation from public relations professionals, researchers, university professors, and media enthusiasts, making it one of the standout scientific events of Research Week.