Public relations, as one of the most crucial pillars of any organization and a strategic function, relies on research to identify issues, solve problems, prevent and manage crises, develop and maintain relationships with the public, and implement effective strategies and campaigns to support organizational goals and objectives.

Raising awareness about the soil crisis is one of the most crucial actions that can be taken to address this challenge. Public relations professionals, as communication specialists, can play a key role in this area. They can utilize their skills and expertise to create and distribute educational and awareness content, organize events, run promotional campaigns, and establish partnerships with various communities.