The specialized workshop “Foresight in Communications: Innovation, Transformation, and Ethical Challenges in the Age of Artificial Intelligence” will take place on Thursday, November 1, 2024, at Sahand University of Technology.

This event, part of a series of specialized sessions organized by the East Azerbaijan Public Relations Association across the province, aims to explore the critical role of AI in transforming communications and public relations, as well as examine the ethical challenges posed by this emerging technology.

Ebrahim Molaei, President of the East Azerbaijan Public Relations Association and Executive Secretary of the 21st International Public Relations Conference of Iran, will be the keynote speaker at this specialized event. He will highlight key points regarding AI tools and their impact on reshaping communication strategies. Additionally, he will address the ethical considerations of utilizing this technology and will lead a special training workshop to provide participants with practical knowledge of AI tools and their applications in modern communications.

This specialized workshop is organized by the East Azerbaijan Public Relations Association in collaboration with the Eskou County Governor’s Office, Sahand University of Technology, and the Provincial Agricultural Organization. Other speakers include Hossein Firoozi, Governor of Eskou County, and Esmail Fatehi-Far, President of Sahand University of Technology. Khosro Rafiei, President of the Public Relations Association of Iran, and Abolghasem Hakimian, a board member of the Iranian Public Relations Association, will also join the event online.

Participation in this workshop is free for all managers, experts, and professionals in the field of communications and public relations, and participants will receive a recognized certificate from the Iranian Public Relations Association. This event provides an exceptional opportunity to become familiar with modern technologies and benefit from the insights of leading specialists in the field, offering significant contributions to the development of innovative communication strategies in the age of AI.

It is worth noting that the workshop will be held on Thursday, November 1, 2024, from 9 AM to 12 PM in the “Shahada-e Khedmat” Hall at Sahand University of Technology, followed by a tour of the university’s facilities and capabilities for interested participants.