• To elevate the status of the public relations and communications profession in East Azerbaijan Province by formulating, adopting, and developing professional standards, adhering to ethical principles, and promoting best practices among members, turning public relations into a tool for solving strategic problems.
• To establish a communication network with our members, other professional organizations, and stakeholders in the field of communications, based on national and international ethical principles, solidarity, information exchange, and interaction, with a focus on continuous development.
• To enhance the credibility and promote public relations as a reliable profession, ensuring its recognition as a management science.
• We strive to fulfill all our roles and responsibilities to raise awareness among government institutions, companies, private sector organizations, and the general public about the importance and critical role of public relations.
• We develop the competence of our members through research and training to achieve advanced professional knowledge and expertise.
• To recognize and appreciate the active, creative, and successful public relations professionals in East Azerbaijan Province.
• To acknowledge the scientific and operational contributions of public relations practitioners in East Azerbaijan.
• To create a suitable environment for the exchange of experiences among the public relations professionals in the province.

With great enthusiasm, we aim to become the strategic force and the strongest voice of the public relations and communications sector in East Azerbaijan and the professional reference in the province.

• We base all our relationships with association members on justice, trust, respect, and solidarity, given the nature of our profession.
• By staying true to the principles of honesty and the ethical standards of the “Iranian Public Relations Association,” we protect both our personal reputation and the credibility of our profession.
• We use our professional knowledge and experience to foster mutual understanding and trust in individual and social relationships.
• We believe in sharing real information at all times and under all circumstances and are committed to managing information in ways that ensure public trust.
• We accept full responsibility for all activities within the East Azerbaijan Public Relations Association, reporting on them to relevant stakeholders, seeing this as essential to our accountability to members, the profession, and our sector.
• We believe that every member should act in ways that elevate the respect for “public relations and communications” and understand that our behavior, both during and outside of our duties, can impact public perception of the “Iranian Public Relations Association.”