A specialized workshop titled “The Role of Artificial Intelligence in Empowering and Improving the Performance of Agricultural Departments” was organized by the East Azerbaijan Agricultural Jihad Organization, the Public Relations Association of the province, and the Provincial Center for Agricultural Research, Education, and Extension. The event, held at the Saeedabad Research and Education Campus, brought together public relations managers from the agricultural sector in the province.

The workshop aimed to introduce and leverage the potential of artificial intelligence (AI) in enhancing the performance of agricultural departments and strengthening management and communication capabilities. Ibrahim Molaei, a public relations and communications expert, served as the workshop’s instructor, discussing the use of AI tools such as ChatGPT, Gemini, and Paknevis.

Molaei emphasized the importance of text content creation and the role of AI chatbots in this field, stating, “AI-powered chatbots, such as ChatGPT, can act as personal assistants, aiding public relations experts and managers. These tools assist in various tasks, including news writing, brainstorming, social media management, media monitoring, data analysis, and crisis management.”

He added, “Other applications of these tools include automatically generating customer-focused responses for audience engagement, developing and refining content marketing strategies, preparing analytical reports on media feedback, and monitoring public sentiment. Additionally, in crisis situations, ChatGPT can help mitigate the negative impacts by quickly and accurately producing official messages and emergency notifications, thereby maintaining public trust. By utilizing these technologies, public relations departments can respond more precisely and efficiently to audience needs and expectations, while simultaneously improving the quality and effectiveness of their communications.”

The workshop was well received by public relations managers and experts in the agricultural sector, with participants expressing satisfaction with the practical applications and capabilities presented by AI to improve the performance of agricultural departments.

The Public Relations Manager of the East Azerbaijan Agricultural Jihad Organization highlighted the importance of such workshops and emphasized the need for continued specialized and up-to-date training to enhance the skills of employees and managers in the agricultural sector.